Wikipedia says: The term "personality" has to do with the individuality of each person and usually refers to a life-experienced, mature person with distinct character traits.

From this we can see something interesting.
It is more about qualities than about doing and being able! This also corresponds to the result reported by Zig Ziglar. In a workshop, he asked what makes a good leader. A total of 107 criteria were collected. Then he had these criteria divided into characteristics and professional skills. The result surprised everyone, because it was very stark. Only 5 criteria were related to professional skills (being able to do). 102!!! Criteria were qualities that every person can live. For criteria such as honesty, openness, commitment, diligence, listening, integrity, etc.. you do not need any special professional training.

Benjamin Franklin knew this and considered 13 character traits important for himself, for his being. He then consciously adopted and lived these 13 little by little. He did this by taking on one characteristic at a time for a certain period of time until he had absorbed it into himself and lived it unconsciously. He did this successively with all 13. As is known, Benjamin Franklin was a respected man even many generations later.

Let's get back to the three input topics.

Did you know that there is a structure in the German-speaking world, which fees one normally gets as a trainer, advisor and speaker?

Well, exceptions always determine the rule, but the fees of the trainers, coaches, experts move in the majority in a framework of under € 1,000 to € 3,500 and only a few manage to break through € 5,000.

 

Self-employment, therefore, really also means always yourself and constantly to exchange time for money in order to achieve an acceptable annual income.

Then there is the category of advisors. They don't train so much, they just give advice, they have knowledge and experience that they pass on. It's more about support for self-empowerment. The fees range from € 5,000 to € 10,000 or even higher. Counselors can come from a variety of professions. They usually have a corresponding above-average performance themselves. Not only read. Also as a speaker, trainers and advisors achieve different fees.

 

And now for the personality. When someone is booked because of his personality, it is not about "training". It is also not about the knowledge and experience alone, but about something essential more: BEING! So even in Germany the fees are often € 25.000 and higher. Barak Obama gets today up to one million US dollars for an appearance. Of course, he has become known as president, but it is his personality that is paid so high. After all, the audience does not want to learn to be president, but to experience him, to learn from his personality.

To make the importance personality even more visible, I like to show the 5 stages of leadership by John Maxwell.

What follows is important, increasingly important for current leaders and those who want to be.

And on the fifth and highest level, we are back to personality:

They follow because the person represents something they themselves also aspire to or think is good, or they follow in times of uncertainty because they deeply trust.

• What does the leadership personality look like who radiates sufficient wisdom, conveys security and who is willingly followed?
• Did you know that personalities receive significantly higher fees than trainers, experts and advisors?
• Why do personalities rest so within themselves?

 

It is now clear who people follow more easily. And this becomes particularly clear in times of upheaval, because even executives don't have a crystal ball to predict everything, and it is precisely then that those who are deeply trusted are followed.