Profit -/- Non-Profit -/- Not for Profit

Why did Warren Buffett of all people donate 30 billion US dollars to the Gates Foundation? Just because the two billionaires are friends and Gates is a mentee of Buffett?

As may be known to many, I have studied Buffett's way of thinking and acting intensively. In the 15%+ investment course of WIN WIN AG, we also show the participants a letter that Buffett wrote to the Gates Foundation with conditions regarding his donation. He is not concerned with just being a friend. Buffett donates as consistently as he invests. Well-considered, and he wants it to produce good results. He is simply convinced that the Gates Foundation is the best and most professional use of his money.

He doesn't think non-profit. For a long time, I was a fan of charity and donated a lot to so-called non-profit organizations myself. But especially since my interview and conversations with Prof. Yunus ( my opinion has changed and my view has sharpened. Yunus is a strict opponent of non-profits. He rejects simply donating to the needy without really helping them to help themselves. He finds this unworthy and ineffective. He has always supported Not for Profit with his activities and with his knowledge.

What is the difference between non-profit and not for profit? A huge one! Non-Profit says that the respective organization does not want to make profit. If we go to the energetic level (Law of Atraction etc..) then we "order", it doesn't matter how much money is made, if profit is made. Most of the time it is even wanted to make no profit or it is prescribed by law. What happens if it is indifferent whether profit is made or not? If it is indifferent, then it does not matter if there is no profit. If it doesn't matter if profit is made or not, what is the regular consequence? No profit, bad management, abuse. If it is the same for managers, governments, there are no consequences for them personally if the company grows sustainably, the country is highly indebted or not, it always leads to the results getting worse and worse.

Yunus promotes Not for Profit. This means that every organization, even one that only wants to do good, should work profitably and see profitability as a clear task. The respective enterprise has the task to work profitably, only the use of the profit makes the difference!

In Not for Profit, a profit is consistently used for the purpose of the company, for the actual purpose of the organization, the company. With For Profit, it is clear that here is a company (shareholder) that is focused on profit. So a clear separation according to the Purpose. Is it mainly to achieve profit or a specific purpose.

Yunus is in favor of this clear dichotomy.

Charity as marketing then falls away. We could clearly see what it is really about, what the real purpose of the respective enterprise is. If we think this consistently, then we could delineate what is not allowed for profit. We could have everything important, vital for people in need For profit ventures. Then there would be competition there on how to make these services better and better for people. Everything that belongs more in the area of luxury could then be consistently visible as For Profit.

The consistent pursuit of this idea can be continued into the private sphere.
If we deepen the concept of the life entrepreneur, then this means for everyone for us to determine just as clearly where, when, how much I work for profit and what is not for profit but still economical. Indifference, how we deal with resources, for example, can then no longer exist.

Let's learn more and more to really see ourselves as life entrepreneurs. Life is an enterprise. And when we look at our life and our body, for example, we don't want it to get worse and worse. So we better don't want indifference in this regard.

Be "profitable" in everything you do.


Wolfgang Sonnenburg
winning for life


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