Learn what really, really matters and get in touch with your core purpose, your intrinsic motivation and decision-making power in Wolfgang’s lectures.

Wolfgang Sonnenburg was a teenager living in Germany during the post war years. To escape the ‘scarcity’ mind set of the time, he developed extraordinary skills for questioning established beliefs and getting to the core of what really, really matters. Later, he became a successful corporate lawyer, always picking holes in his professors’ arguments and even turning around a court decision while still a student, by asking the right questions at the right time.

“Getting rich for a better world” was Wolfgang’s motto of his flourishing law and tax firms: A metaphor for dissolving caste thinking and injustice. But he became disenchanted when he learned what was really happening behind the scenes of the law business. He knew that his philosophy of purpose-based profit was headed in the right direction, but it turned out that he had chosen the wrong tools. Facing millions in debt, he turned his business by 180 degrees, then regained the loss and made millions more by building international sales networks and consulting with entrepreneurs.